What Brand Awareness Means For Your Business
Introduction to Brand Awareness
Your brand is your business’ identity/personality in the eyes of a customer, and lives within their thoughts and feelings.
Brand Awareness is a measure of how many people know your brand.
So when you think about it, every interaction you have with your customers is a brand-building opportunity! These interactions are known as customer Touch Points for example:
- Speaking directly with you
- Reading your White papers
- Watching your Videos
- Reviewing your Website
And many more…
All of which are opportunities to expand your brand awareness!
Here at Fresh Objectives, we create tailored marketing solutions that leverages off relevant media channels to build your brand awareness and make it Stick…
The Power of Building Brand Awareness
Bypassing Your Competition
Imagine that every time a consumer thinks of a product or service, a picture of your brand is the first thing that pops in their mind.
I’ll repeat that again, the first thing that pops in their mind.
Building brand awareness effectively means that your customers associate products and services with your brand name. For example, if you’re looking for an internet browser, what’s the first thing you think of? Firefox, or is it Explorer?
When your brand is exposed strongly enough, your consumers will automatically go to you for their needs and wants. They become almost blind to your competitors’ offerings!
Grow Your Business As Usual
Wouldn’t it be frustrating to know that your products/services are of the highest quality, but have consumers completely blind to that?
Wouldn’t it be even more frustrating, if your consumers were impressed with your products/service, but in a month’s time couldn’t remember the name of your business, yet alone find it?
A customer will generally choose someone who has previously met their needs whether it is a product or a service…
Brand Awareness becomes a conduit for your future ongoing sales by making it easier to remember and find your business.
Grow Customer Loyalty
Customer Loyalty is the combined force of having a Strong Product/Service and a Strong Brand.
What you describe as customer loyalty in your mind, is actually an asset in your consumers’ mind. And as we would all agree, people love to hold on to their assets.
Therefore in your customers’ mind, what you have to offer will gradually become irreplaceable.
A Passive Upsell
Once loyalty to your brand is built, any products/services you add to your offering can be easily sold to your customers as they already have a strong relationship with your brand.
Furthermore, as your consumer associates your brand with more services/products, your brand becomes deeper and stickier in their minds.
A Brand Can Be Your 24/7 Employee
With increased Brand Awareness, your customers will share your brand day and night through many mediums (face to face, telephone, video-chat, social media etc…)
Imagine that your brand may actually be growing your business even whilst you sleep!
The Catch to Brand Awareness!
Of course, there is a catch…
Your product/service must be of sufficiently high quality. After all, the last thing you want your consumers to do is remember your brand in a negative light.
You see, a brand for a business is like a person’s reputation. And that reputation is part built by offering superior value and doing so consistently.
What Fresh Objectives Will Do For You
- Expose your brand name to attract the infectious attention your business deserves
- Expose your brand name in a consistent manner across relevant media
- Expose your brand to the point that it is self-funded by the positive business outcomes it delivers
- Expose your brand to the point that you can re-invest the gained funds to fine-tune your products and services
Speak With A Business Development Advisor Today
Contact Us Here At Fresh Objectives…Your Partners In Brand Awareness