Reputation Management – The New Frontier

Many marketing executives fail to understand how poor reputation management can damage their company’s outcomes.

Fresh Objectives has been involved in marketing online and offline for many years and have witnessed the impact a negative reputation can have on potential outcomes.

Big and small companies are equally as vulnerable.

We live in an unforgiving consumer environment.

In recent times we have seen severe consumer backlashes over issues that are deemed unworkable, time wasting or ethically questionable.

Companies and individuals should never underestimate the cost of a poor reputation.

One of the problems is that you can never know how much bad reputation is truly costing, at all levels.

Today’s ability for a customer to register instant disapproval via Social Media means that more than ever, the pressure is on a company to hold a clear, efficient and ethical view in the design and delivery of products and services.

Most companies don’t think about the potential losses in sales, press coverage, hiring ability, and more until long after the damage to the brand has happened.

It doesn’t even have to be a major news publication that posts a cheap personal loan uk negative story about a company.

Blogs, best low interest personal loans tweets and other social media can do great damage.

The first step is to do everything you can to prevent a problem from becoming a reputational crisis.

Can developing an in-house department to handle reputation management issues work?

We would definitely recommend close guidance but it is possible to do some of the top-level work within a company.

Some of these tasks would include:

  • public government loans for bad credit relations campaigns
  • social media updates
  • content development
  • development of company-related websites like blogs and support forums

But beyond these, most companies don’t have the resources or experience that comes from working on multiple  campaigns.

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